September 26, 2016
Develop digital content strategy for various digital channels (Social, Web, Outbound Communications). Manage content inventory, perform gap analysis, content aggregation, data sourcing. Manage content tools, analytics, reporting. Manage optimization of content, SEO, accessibility, and conversion. Maintain consistent, integrated message and voice standards across content. Create editorial calendars and syndication schedules. Continuous data analysis and consumer and market insights.